The 2023 Toyota Prius Prime plug-in hybrid is perfect for drivers who want to reduce their carbon footprint without sacrificing style, comfort, or performance. The Toyota Prius Prime is a plug-in hybrid that is perfect for life on the go. With a full charge, it can easily handle most daily commutes, with a manufacturer-estimated all-electric range of up to 44 miles. When the longer haul calls, its fuel-efficient hybrid powertrain is ready to keep going, with a manufacturer-estimated 52 MPG combined rating on the SE grade. Add a sleek, sporty new look with a comfortable, tech-packed interior, and it's an all-new Toyota Prius Prime ready for the road ahead.
The new 2023 Toyota Prius Prime is available in SE, XSE, and XSE Premium trims. Prius Prime's new, larger 13.6 kWh lithium-ion battery gives it a 76 percent jump in all-electric range over the previous generation, climbing from 25 to 44 miles in the SE grade. The XSE and XSE Premium grades have a manufacturer-estimated range of 39 EV miles. Prime relies on Toyota's fifth-generation hybrid system for longer drives, combining a highly efficient 2.0-liter engine, an electric generator, and an electric motor for an efficient driving experience.
The new Toyota Prius Prime also leaps forward in the horsepower category. With a larger 150-hp 2.0L engine and a bigger 161-hp electric motor generator, its 220-system-net-horsepower is around 100 hp more than the prior generation. The higher output also adds 32 percent more torque, climbing from 105 to 139 lb.-ft. providing a 35-percent faster 0-60 time of 6.6 seconds.
Not only is the 2023 Toyota Prius Prime more powerful than its predecessors, but it's also more stylish. The Prime brings head-turning good looks to the road with a sleek new sporty design that is 2 inches shorter, 1 inch wider, and 1 inch longer than the previous generation. Its smooth, aerodynamic look comes from its hammerhead nose, lower roofline, and widened rear. And to complete its aggressive appearance, it comes with machine-finished 19-inch wheels that are unique to the Prius Prime XSE grades, while 17-inch wheels come standard on the SE.
On the inside, drivers will find an interior with a premium, comfortable feel. Features include a new, standard digital driver's display for a head-up line of site, comfortable seating in fabric or SofTex ® -trim depending on grade, and Toyota's new Audio Multimedia system. For even more convenience, all grades come with Toyota's new Traffic Jam Assist technology, a radar-based system that helps ease the burden of stressful stop-and-go traffic on limited access roadways by operating the steering, gas, and brake pedals from speeds between 0-25 mph under certain conditions.
The Toyota Prius Prime offers various drive modes to give the driver options depending on their needs: EV Mode, HV/EV Auto Mode, and Hybrid Mode. EV Auto Mode will automatically rely more on its electric capability for driving around town. When in HV/EV Auto Mode, the extremely efficient engine will engage where it is more efficient to run the gasoline engine, like up steep hills or at higher speeds. In Hybrid Mode, the Prius Prime automatically switches between the gasoline engine and the electric motor. It efficiently combines the engine drive force and the electric power from the hybrid battery, giving the driver the best of both worlds in terms of power and efficiency.
In terms of safety features, the 2023 Prius Prime comes equipped with the Toyota Safety Sense 2.0, which includes a pre-collision system with pedestrian detection, full-speed range dynamic radar cruise control, lane departure alert with steering assist, automatic high beams, lane tracing assist, and road sign assist. This advanced suite of safety features helps to ensure that drivers and passengers alike remain as safe as possible while out on the road.
But it's not just the impressive features and capabilities of the 2023 Toyota Prius Prime that make it such an appealing choice for drivers. It's also the fact that it represents a step forward in Toyota's commitment to sustainable mobility. The Toyota Prius Prime stands at the forefront of Toyota's effort to move "Beyond Zero" carbon emissions. Beyond Zero represents Toyota's vision to reach beyond zero emissions through products, services, and operations that can positively impact our planet and society.
It's no coincidence that Toyota offers the widest selection of electrified vehicles in the market to give customers more choices to reduce their carbon emissions. By driving a Prius Prime, you can enjoy the benefits of a highly efficient, versatile, and technologically advanced vehicle and do your part to help create a better future for our planet.
Overall, the 2023 Toyota Prius Prime is an exceptional plug-in hybrid that is ready to take on whatever the road throws your way. With its impressive all-electric range, efficient hybrid powertrain, sleek design, and advanced technology features, it's a car that truly has it all. If you're in the market for a new vehicle that can keep up with your busy lifestyle while also helping to reduce your carbon footprint, the Toyota Prius Prime should definitely be at the top of your list.
